How I grew The Collective’s FB page 20% in 30 days.

This is the 2nd part in a 2 part post sharing how I grew The Collective Facebook page over 20% in 30 days. The steps are simple, and worth trying yourself. Facebook does still matter!

The first three steps are -

  1. Change to Timeline (which is already mandatory).
  2. Ask for followers.
  3. Advertise.
You can find more about how I used each of these 3 ideas, and what you can do to incorporate them into your strategy at THIS POST.

4. Regularly engage.

While advertising and asking for likes helped to build momentum, a change I made in this area may be the most important of them all.

For several years I used the Networked Blogs app to promote my blog posts on Facebook. It worked wonderfully, but only when the app was publishing to a page with a larger fan base (Senior Portrait Artists). When it switched to The Collective page the bump in pageviews (on The Collective site) was significantly dropped.

I also read recently the updates from Networked Blogs were being buried by Facebook. Not good.

Though I had a lot of followers via the app (over 2000), most of them were not engaging with the app. So, I stopped syncing the feed from Networked Blogs to The Collective page.

My plan was to use Hootsuite, but I ran into a major snag…images.

Everything I read and see first hand shows that posting photos is the best way to build engagement with your followers on Facebook. While, Hootsuite does allow you to post to Facebook pages and profiles, the image function requires you to upload it to Hootsuite, which posts it as a link – also, not good.

Enter Post Planner…

Post Planner icon for FacebookI came across Post Planner through my Facebook ads. I saw the ad at least 2-3 times before I acted. I finally did some research (after realizing the Hootsuite problem) and found it does allow you to post images which show up as images and not links.

After playing with it for a week or two, here is what I love about Post Planner:

  • It natively posts images/links/etc in FB (Hootsuite doesn’t look or feel right). Post Planner is an app that runs within Facebook.
  • It offers suggestions of what to include to create interaction – quotes, polls, questions, etc.
  • I can post to both a personal profile or business pages.
  • I can pre-schedule posts to run at a later date/time.
  • It’s working. The Collective page has grown about 10% since I began using it.

Post Planner is free if you use it just for a profile page.  I use the “Pro” version which is 4.95/month, and basically just adds the ability to post to my business pages. For 14.95/month you can also post to groups and white label your posts (your website is listed in each post & Post Planner is not mentioned).

5. Run a contest or giveaway.

In both my experience and current observations, a giveaway or contest is the fastest way to grow your page. These promotions force a user to like your page to enter the contest or vote for a friend.

I haven’t run a contest yet, but I plan to do one in conjunction with Graphic Authority in late spring or early summer. I am excited about the possibilities of growing The Collective, but I have a few concerns too.

  1. Targeted audience. The main downfall with contests is the distinct possibility of gaining likes from people who won’t ever be your client or even your evangelist. They simply are helping a friend or want to win your prize. The key is to create the contest or giveaway in a way that it most interests your target audience.
  2. Facebook TOS. Though I’ve never heard of a business page being shut down for running a contest on a Facebook page, I do know it is against what is written in the Terms of Service. This means Facebook has the right to delete your account if you run a self-run contest. The answer is to use a 3rd party like Wildfire or NorthSocial.

 Let’s wrap this up.

Ultimately your goal with Facebook or any social media outlet should be to create conversation. However, it’s not easy when your following is small.

I just looked at the Starbucks Facebook page (corporate). The page has over 29 million likes! However a post from 2 days ago had only 3500 likes, 189 shares and 127 comments. The percentage of engaged users is very small. Your page may actually do better.

So, no matter what you do to grow your Facebook page, make sure you are working to interact with those who like it. Ask!

Second, make sure to keep in mind what your goal is with a Facebook page. You want to turn those people into clients, which means you want them to go somewhere off of Facebook – your website. Figure out ways to drive people from your page to your website where they will find more, great information about you.

Now, get to work!

 

CREDITS
(Disclaimer: We do not carry credit for this post nor any of the photographs; we are simply sharing information, you may not otherwise see, in accordance with the copyright laws and under a Creative Commons Attribution 3.0 License of the USA)

All content copyright The Collective.